New! Rohto® Cool Eye Drops

I am a big supporter of Rohto® Lycee Eye Drops since it launched in Japan few years back. Since then, I always buy tons of Rohto® Eye Drops when I travel to Japan. Good news to us, we no longer need to “borong” from Japan this March 2016 onwards.

Rohto®, the number-one global eye care brand has officially launched Cool Eye Drops in Malaysia, yay! Rohto® Cool Eye Drops comes with a unique cooling formula that provides you with an instant cooling sensation which soon fades to be replaced by a totally refreshing feeling for your eyes. Unlike other variants of eye drops that are available off-the-shelf, the cooling formula aids in producing more natural tears that help to soothe your eyes and reduce eye fatigue by increasing perceived image clarity.

Rohto® Cool Eye Drops was launched at Proof Café @ Sky Lounge, The Signature KL

In this digitally-inclined era, people spend long hours in front of computers, laptops, TVs and mobile devices which eventually lead to strained and dry-eyes. Not only the growing reliance on digital devices strains our eyes, eye irritation also stems from environmental irritants like smoke, dust, haze and air condition which further contribute to more conditions ranging from simple to complex. Hence, you may want to consider finding ways to give your weary eyes a break, or simply instil a few droplets of Rohto® eye drops to effectively retain moisture as well as to provide soothing relief for dry, irritated eyes. 

“At Rohto®, we believe that developing a daily eye care routine is essential for everyone, especially in the technology-driven society whereby we are always on-the-go, with long hours in front of computers, TVs and mobile devices, and other environmental irritants, contributing to more incidents of eye fatigue. We constantly drive to deliver the best to our customers. In this case, we are really excited to introduce Rohto® Cool Eye Drops to the Malaysian market. With its unique cooling relief properties, the eye drop is an effective solution and the perfect addition to your daily eye care regime,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum.

Rohto® ensures consistent safety and quality through strong governance and compliance to applicable regulations and standards. Rohto® Cool Eye Drops and other variants are carefully formulated by eye care specialists in full compliance with FDA’s over-the counter Ophthalmic Drug Products Monograph, manufactured under Goods Manufacturing Practices (GMP) and ISO 13485 standard guidelines to ensure the product is safe and effective for minor eye irritations or dryness.

Each ingredient is filtered and sterilized, from the bottle to the cap and nozzle through gamma sterilization or electron beam sterilization. The process from filling to packing is fully automated and conducted by machines to ensure complete product hygiene. It uses HEPA (High-Efficiency Particulate Air) filter for air-conditioning during the manufacturing process, under a controlled environment (ISO 14644 Grade A) whereby the classification of the air cleanliness in the surrounding vicinity is at the highest standard of safety and quality.

Rohto® Cooling Eye Drops are available in 3 variants, which cater to the varying needs of eye care.

ROHTO® COOL (RM16.90 (inclusive of GST), suitable for usage with or without contact lenses) 

Tired Eye Relief - Cool & Refreshing

Moisturize, Refresh and Provide Immediate cooling relief to:

§  Dry, strained and tired eyes due to prolonged exposure to TV/computer usage. Effectively retains moisture and natural tear in eyes.

§  Dryness and eye discomfort due to wearing of contact lenses with protective moisturizing veil.

§  Minor eye irritations due to smog, dust, wind, sun glare and chlorinated water by giving soothing relief.

§  Blurred vision.

ROHTO® AQUA (RM16.90 (inclusive of GST), suitable for usage with or without contact lenses)

Tired Eye Relief - Gentle & Moisturizing

Moisturizes, refreshes and provides gentle soothing relief to:

§   Dry, strained and tired eyes due to prolonged exposure to TV/computer usage. Effectively retains moisture and natural tear in eyes.

§   Dryness and eye discomfort due to wearing of contact lenses with protective moisturizing veil.

§   Minor eye irritations due to smog, dust, wind, sun glare and chlorinated water by giving soothing relief.

§   Blurred vision.

ROHTO® DRY AID (RM16.90 (inclusive of GST), It is only suitable for non-contact lens wearer.)

Advanced Dry Eye Relief - Restores Moisture

It effectively relieves dry eye symptoms and enables long lasting relief. With the advanced formula, it soothes irritated eyes and restores balance of the 3 layers of tear film:

(1)    Oil Layer (Sesame Oil)

To prevent evaporation of tears

(2)    Water Layer (Hypromellose)

To provide moisturization

(3)    Mucin Layer (Polyoxyethylene Polyoxypropylene Glyycol)

To enable tears to stay on the surface of the eyes

The Rohto® Cool Eye Drop is available in leading pharmacies and hypermarkets nationwide. The eye drops are conveniently packaged in an innovative, transparent, slim and sleek bottle that has a non-squirting, single-drop dispenser said to be the only packaging of its kind in the market. Formulated to be contact lens-friendly, the eye drops are compatible with or without contact lenses.

For more information, visit www.rohtoeyedrops.com.my