Thursday’s MOTD with Maybelline New York

Ola, how’s Thursday been to you thus far? I’m feeling so hot and furious with the recent extremely warm weather. Hence I decided to put on a simple makeup look with Maybelline New York’s  Hypersharp Power Black, Volum’ Express Lash Sensational Mascara and Velvet Matte by Color Sensational to chill myself down with the simple yet beautiful look today. 

Maybelline New York’s bestselling eyeliner Hypersharp Liner is now revamped to blacker than black for naturally defined yet intense eyes: the new Hypersharp Power Black. This latest addition to Maybelline New York’s #1 eyeliner franchise sets the scene for the ultimate eye drama so that you can show off your eyes and say, “Watch out for the New Me!”

With the same 0.05mm tip that you have come to love from Hypersharp Liner, Hypersharp Power Black lets you easily draw thin lines to create naturally defined eyes in a single stroke. What makes it a standout is its blacker than black shade to give you a dramatic effect for eyes that are bolder and more powerful.

I paired Hypersharp Power Black with the latest mascara and lip color: Maybelline New York Volum’ Express Lash Sensational Mascara and Maybelline New York Velvet Matte by Color Sensational for my look. 

The new Maybelline New York Volum’ Express Lash Sensational Mascara has a lash catcher brush – a first for Maybelline New York – reveals 100% of all your lashes. This unique fanning brush features 10 layers of bristles in a unique curved arrangement. It sweeps up every lash, unfolding layers upon layer of lashes for the fullest, full fan-effect your lashes have ever seen. From corner to corner, top to bottom, no lash is left behind.

Lash Sensational slicks on extra-clean to individual lashes so that lashes stay fresh and polished, never clumpy or crunchy. Waterproof and smudgeproof, this innovative mascara offers a comfortable wear up to 12 hours.

While the new Maybelline New York Velvet Matte by Color Sensational has a revolutionary liquid-to-matte formula is the next big thing in lips: Thanks to pure color pigments, lips get a full color burst that instantly puts you in the spotlight. Talk about vivid matte rich colors! Meanwhile, an ultra-light formula that doesn’t settle into lips guarantees a velvety smooth finish that isn’t sticky. Available in 10 vivid shades, Velvet Matte by Color Sensational is simply sensational!

Replacing Hypersharp Liner, Maybelline New York Hypersharp Power Black is retail at RM25.90 while Volum’ Express Lash Sensational Mascara is retail at RM 39.90, and Velvet Matte by Color Sensational is now available for a recommended retail price of RM34.85.

Check out more on the Maybelline New York Facebook and Instagram @Maybelline Malaysia. Or log on to www.maybelline.com.my for expert tips.

Maybelline New York. Make It Happen.

New Maybelline’s Inspirational Tagline ‘Make It Happen’

“Maybe she’s born with it, maybe It’s Maybelline”, a tagline that reminds us immediately the famous cosmetic, Maybelline New York, is now retired. In order to spur young women on in their journey of pursuing their dreams, “Make It Happen” is the new inspiration from Maybelline New York, calling out to young Malaysian women to go after her dreams without doubts and fear, and instead with confidence, positivity and creativity that comes with the use of makeup. 

The official new tagline launch was happened at Centre Court, Mid Valley Megamall last month where we heard Pink Fong, Marketing Manager of Maybelline New York Malaysia that “As a beauty brand that is close to women, we see the need to evolve the way we speak to them, especially the new millennials, so as to reflect the way they live, think and act today.”

“With the new tagline “Make It Happen”, we are now asking women to define her own beauty in her own terms, but with a drive and go-getter spirit that transcends beauty to an action to make whatever matters to her happen. The “IT” in “Make it Happen” is a very powerful word that has lived with Maybelline for decades, now it is in her hands to define it. Essentially this expresses how Maybelline New York empowers women today to define her beauty, live her life and make it happen”, said Fong.

Maybelline New York also highlighted a group of women who embodies the spirit of Make It Happen in the pursuit of their life dream, They are Malaysia “IT” girls from diverse background and interest who share a common passion in pursuing their own life goals.

As the official cosmetics partner for Asia’s Next Top Model Cycle 4, make-up artist Stevensunny demonstrated three looks on finalists Angela Watkins from Singapore, Aldilla Zahraa from Indonesia and our very own Nuraini Noor, also known as Tuti at the tagline launch event.

The Malaysia “IT” girls also shared about how make-up helped transform their lives, and gave them the courage, positivity and confidence to go after their dream. They consists of Tuti, artepreneur and jewelry designer Harmini Asokumar, actress Nur Elisya Mohd Faisal, Youtube singer Johanis Mohd Sani, beauty and lifestyle vlogger Wong Jie Xhia, and freelance model Noorzamrina Hj Zamrin.

For more information on Maybelline’s ‘It’ Girls look book, visit www.facebook.com/MaybellineMalaysia or hashtag your own looks at #MaybellineITGirls.