Guardian People’s Choice Award 2016 Returns with an Exciting New Platform

Hi boys and girls, I’m so exciting to tell you that the annual Guardian People’s Choice Award is back! It is the 15^th instalment this year, and Guardian is introducing a more robust platform for us to vote for our favourite brands online! 

In year 2016, the voting system moves to an online platform, which allows us easier access and convenient to participating. 

Lovely decoration at Guardian People’s Choice Award 2016 Media Preview @ Sunway Villa

I think this move is so cool and it’s a wise move in this digital era. I have voted my favourite brands and products via the online platform, and I can tell you it’s really straight forward, simple, fast and easy to vote.

How to join?

From 28^th April 2016 to 25^th May 2016, with a purchase of RM 10 and above in a single receipt either in-store or via Guardian’s e-store, customers can logon to www.guardianpca.com.my and will be entitled to one digital entry.

As a token of appreciation, all participants partake in the contest will receive an e-voucher worth RM 10 upon completion, to be spent on e-store purchases.

Refining the contest even further, the voting system is divided into 2 categories based on gender, to ensure a more streamlined experience. 

For best results however, voters must complete at least one category field and are encouraged to answer both sets of questions to have a better chance at winning the array of amazing prizes below;

1x Grand Prize of RM 1,000 Guardian Vouchers per month over 12 months & Products from all nominated brands worth RM 16,500

10x1st Prize of RM 300 Guardian Vouchers per month over 12 months & Products from all nominated brands worth RM 8,100

2xweekly winners: Products from all nominated brands worth RM 4,500

Reminder to all participants to keep the receipt(s) for winners’ verification and prize redemption.

With 58 participating categories and close to 250 products this year ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, health care, supplements & medication, mother and child products plus confectionery.

In conjunction to this, Guardian is also having some massive sales. Check it out in-store and on their e-store.

For more information on Guardian People’s Choice Award 2016, please visit www.guardian.com.my

Guardian Makeover Fair 2016 – Promotes Confidence Creation to Mark International Women’s Day

The highly anticipated Guardian Makeover is back! Themed Confidence Creation, Guardian’s annual health and beauty fair is reaching out to women in Peninsular Malaysia over three consecutive weekends. And, for the first time, the event empowering women with tips and tools to look good and stay healthy is being staged in three towns – at Putrajaya, Johor Bahru and Penang. 

Christina Low, Marketing Director of Guardian Malaysia

Speaking at launch of the fair at IOI City Mall, Putrajaya last Saturday, Christina Low, Marketing Director of Guardian Malaysia said: “We are proud to note that since 2008, thousands of women have walked into this very fair to be transformed by our team of experts. But what we do here at the fair, is more than skin deep. I have no doubt that every woman who joins this fair walks out an exuberant and more confident self. What can be more appealing than a confident woman?” 

(L-R) Peter Wong, Head of A Cut Above Academy; Jennifer Wong, Senior Mgr Corp Affairs & Events; Christina Low, Marketing Director; Christina Foo, Founder & Vince Hee, Managing Director of Make Up Puzzle

“With that in mind, and to mark International Women’s Day celebrated earlier this month, we have chosen Confidence Creation, as the theme for our makeover fair. Confidence is one of the most important qualities a woman can have. Research has shown that confidence makes you approach everything differently. The ability to see one’s self-worth undoubtedly gives the boost to handle the various challenges that life throws at us. So to all the women out there – acknowledge that you are beautiful, love yourself and make healthy choices today!” she added. 

As the country’s leading pharmacy, health and beauty retailer, Guardian has taken on a

synergistic role, encouraging not just women, but the community in general, and its

customers in particular, to lead a healthy and active lifestyle. The Guardian Makeover, now

in its 9th year, is part of Guardian’s continuous efforts to empower women to take charge of

their health and well-being.

The first leg of the fair was held at Johor Bahru 2 weekends ago, where thousands participated. The fair will move to Queensbay Mall in Penang from 2-3 April 2016, where Guardian’s team of health and beauty experts are expected to assist at least another 3,000 women in confidence creation.

Christina said that the overwhelming response is a sign that women are increasingly seeing

the value in looking great while staying healthy and Guardian Malaysia is honoured to be a

part of that.

Open to anyone with a ticket that comes with the purchase of RM50 of any participating

brand, Guardian’s Confidence Creation offers a complete makeover consisting of make-up by Makeup Puzzle and hair styling by A Cut Above. Walking out with greater confidence,

participants will be further treated to a professional photography session to capture their best pose! 

The series of events also offer participants a variety of make-up tips to suit different

occasions, such as looking fit, fancy, fun and fabulous. Participants who come with family in tow can expect loads of activities at the makeover. Young and matured, male and female are also welcome to enjoy the various activities planned, which include makeup demonstrations and exciting games. All who sign up also go home with a huge goodie bag!

Loving this Catrice Photo Finish 18h Liquid Foundation, it is light weight with superb smooth and radiant finishing!

Guardian’s Confidence Creation is made merrier with the Missing Hijabi Model search.

Casting for new models for Hijabista magazine will be held at all three legs of the fair. Those

interested can participate by purchasing products of any amount at the on-going fair, along

with the publisher’s combo of magazines.

I'm satisfy with my makeover, what about you?

Customers can also check out Guardian’s limited edition tote bag, available at RM19.90 (NP

RM49.90) at Guardian stores nationwide, while stocks last!

For more information, please visit www.guardian.com.my

Guardian Gives Garfield On-The-Go, Spreads Back-To-School and Festive Cheer

Leading pharmacy, health and beauty retailer Guardian Malaysia celebrates the season of giving with 100 underprivileged children at a special luncheon on 29 Dec 2015, presenting each child with exclusive Garfield On-the-Go backpacks, trolley bags and schooling necessities.

The back-to-school gifts were presented to the children by Peter J. Dove, Chief Executive
Officer of Guardian Health and Beauty Sdn Bhd (Guardian Malaysia) who hosted a luncheon organised exclusively for them and their care-givers.

Dove said: “We are honoured to have this opportunity of sharing and giving this festive
season. While we celebrate, it is also our culture to reach out to those in need, which is in
line with the Company’s giving back to the community programme,” He hopes the exclusively designed bags featuring one of the most-loved icons for youngsters would help kick-start the school year for the children.

The children aged 7 to 17 from Grace Community Services, Good Samaritan Home and
Parents without Partners, enjoyed a scrumptious lunch and an afternoon of fun-filled
activities put together just for them by Guardian Malaysia.

The Garfield On-the-Go items are available exclusively at Guardian, which recently launched a redemption programme.

Christina Low, Marketing Director of Guardian Malaysia, said the programme had gained
incredible traction since it began in November, and the Company is constantly on the lookout for ways to reward customers and improve their shopping experience at Guardian.


DETAILS OF THE ON-GOING GARFIELD ON-THE-GO REDEMPTION PROGRAMME:

Consumers only need to make a purchase of RM20 to receive one stamp. Once they have
collected 20 stamps, they can redeem Garfield merchandises at discounted prices.
Consumers can also gain extra stamps by purchasing star-buy items.

Once they have collected 20 stamps, consumers can:

- Redeem a Garfield overnighter at RM29 (retail price RM79);
- Redeem a Garfield backpack at RM39 (retail price RM99);
- Redeem a Garfield school trolley bag at RM69 (retail price RM199);
- Redeem a Garfield 18” wheeled luggage at RM129 (retail price RM399).

Redemption of these items can be made up to 14 March 2016.

In addition to the ongoing Garfield-on-The-Go redemption programme, Guardian has
launched a Back–To-School promotion from 29 Dec 2015 until 4 January 2016, to enable shoppers and fans to redeem two items at even more attractive prices. They are the backpack at RM31, instead of RM39, and the trolley school bag at RM59, instead of RM69.
Consumers can also purchase a set of two multiple usage travel organiser for RM19, with
every purchase of RM20.

Consumers can further stand a chance to win a Vespa! All they need to do is purchase
RM30 of Guardian corporate brand products and follow Guardian Malaysia’s LINE official
account. Nine Vespa scooters, Guardian vouchers, LINE dolls and a host of other prizes are
up for grabs so don’t miss out!

For more information, please visit www.guardian.com.my