Pure Beauty First Intense Treatment | Exclusively @ Watsons Only

Most of us Asian know that an Intense Treatment Essence helps to moisturizes, improves skin texture and clarity. However, the leading one in the Market is not only expensive but has a weird scent too (PM me if you want to know which S brand I’m referring to hehe). Not everyone could afford the luxury one especially in this low economy in our country. 

Pure Beauty 1st Intense Treatment Essence is now available at selected Watsons Stores nationwide.

I’m glad that Pure Beauty has launched its latest addition to the stable with the introduction of First Intense Treatment Essence exclusively at Watsons. Pure Beauty’s First Intense Treatment Essence is an affordable treatment essence that contains 95.3% of Galatomyces, an enrich fermented yeast concentrate containing amino acid, vitamin and enzyme and also enrich with Bulgarian Rose for hydrating purposes. This treatment essence turns dull skin to luminous and clear skin within two weeks and the development of this product is inspired by the Korean everyday beauty must-do.

(L - R) 

Dato Kee Hua Chee, Claudia Low, Editor, CLEO, Caryn Loh, Chief Operating Officer, 

Watsons Malaysia, Amber Chia, Malaysia’s top model, Danny Hoh, Head of Marketing, Watsons Malaysia and Charis Ow,YouTuber at the launch of Pure Beauty 1st Intense Treatment Essence.

The exclusive launch was held in partnership with CLEO, Malaysia’s leading young women’s magazine at the magnificent WOLO Penthouse in Bukit Bintang and was also attended by Caryn Loh, Chief Operating Officer, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia, Claudia Low, Editor, CLEO and Dato Kee Hua Chee, Writer, Influencer and Watsons Celebrity Friend. 

“We call it the Amazing Essence. It is created with latest Korean technology in combination with the finest natural ingredients. We are proud to bring to our customers the luxury of skin care with an affordable price, said Danny. 

“The introduction of First Intense Treatment Essence by Pure Beauty is our commitment to

continue to provide our valued customers innovative products at the store. As one of our leading exclusive brand, we are confident it will continue to taste success and popularity amongst consumers,” said Caryn.

Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend was also

present and shared her personal testimonial with members of the media and blogger’s

community.

“After a week of consistent use, my skin now feels more fresh and supple. The First Intense

Treatment Essence really plumps up my skin and soothes it and my skin feels great and looks healthy. It works wonders around the eye area too. I’ve notice fewer lines and dark circles,” Amber explained.

Malaysian YouTube sensation, Charis Ow also came up to share on her experience using the essence, “I take extra care of my skin because I travel frequent. And I could spot the difference after applying The First Intense Treatment Essence as it improves hydration to my skin.” 

The First Treatment Essence is being applied to the skin as the first step after using the cleanser and followed by the rest of the skin care regime(toner, serum, moisturizes and Pure Beauty CC Cream in day) repeated twice daily.  You could also use it to make a SOS revitalizing mask by soaking the sheet mask with First Treatment Essence , apply it and stay still for 10 minutes until the essence is fully absorbed. 

I love that it is fast absorption and it has a mild rose scent. Time to say bye bye to smelly scent treatment essence yeah.

The usage of First Intense Treatment Essence also brings other benefits such as reducing fine lines, minimizing the appearance of pores, more hydrated skin, even out skin tone, smoother and soft to touch.

Pure Beauty is a brand developed and made in Korea with the promise of using the best of

natural ingredients supported with the latest science & technology. First Intense Treatment

Essence is available at all Watsons nationwide with selling price of RM119.90.